Titleist has unveiled its new performance headwear range for 2025, purposely designed to elevate comfort and fit.
The collection features innovative materials, including enhanced moisture-wicking technology for better sweat stain resistance and a new four- way stretch performance fabric for an even more comfortable fit.
After another successful year, Titleist continue to be the overwhelming leader in the headwear category. According to the latest on- and off course sell through data from Golf Datatech, the brand has increased its market share to 23.31%, almost double its nearest competitor (12.17%).*
*Source: Circana (UK) Ltd, Golf DataTech Retail Audit, UK Market Summary, On-Off Course Sales Value YTD – February 2025*
As part of incorporating these new materials into the range, the new models went through multiple phases of testing, gathering data from golfers all over the world.
Beginning on tour, players were given the new product to test during the 2024 off-season. The feedback on the material was overwhelmingly positive, with players highlighting its stretchiness, softness and overall increased comfort.
PGA and LPGA stars already sporting the new headwear on tour this season include Justin Thomas, Cameron Young and Danielle Kang.
Alongside receiving the feedback from regional teams across the globe, samples were also presented to members of the Team Titleist community for some consumer insight, with the vast majority recognising the new and improved performance benefits the collection has to offer.
For Titleist partners, there is also the option to customise the new headwear models with logos and personalisation. adding value to the product by making it bespoke to their venue. For more information, please speak to your regional Titleist Area Sales Manager.
PETER STANFORD, TITLEIST’S GOLF GEAR CATEGORY MANAGER, EMEA, SAID:
“We are thrilled to unveil our new tour performance headwear range for 2025, delivering unmatched, lightweight performance. The extensive work put in by our R&D teams worldwide has allowed us to create products that incorporate the latest performance technologies, directly enhancing a golfer’s experience on the course. The feedback we have received from our tour players and members of the Team Titleist community has been fantastic and we are now looking forward to seeing all golfers enjoy the performance benefits on the course as the season gets underway.”
