Fall Winter 2021 takes another big step into the future as a pioneering
leader in golf wear. The collection is part of the concept ‘Aim Higher’,
and continues around the theme of lightness, while offering a more
sustainable choice.
‘Aim Higher’ is defined by three main stories: Gradient Tech™, Active
Mesh™ and The Elements™. Building on the sensations from Spring
Summer 2021, it has been updated with above-the-cut styles for top
performance. The collection is the first designed by Neil Lewty, Head of
Design, who was recruited in August 2020 from Hugo Boss Sportswear.
With this collection, we aim to inspire. We’ve taken our best performing
pieces and extended its technical features, says Lewty. Similar to our fashion
line, the golf collection presents contrasting fabrics, neutral and strong bright
colors, and refined techniques to adapt to our surroundings while always
adding a layer of aspirational design. Simply put, we aim higher.
The result is a strong series with a determined, confident, active and
sophisticated energy. The new innovations include a lightweight high stretch
cotton pique – Cotton Elite, as well as Tech Wool and Soft Jersey Brushed
with a softer, brushed interior. It also includes several new jackets, among
them a fully taped, waterproof hybrid jacket with PrimaLoft® padding.
Another revolutionary step is the increased focus on sustainability. 80% of
the fabrics used are BlueSign® or Oekotex® certified and the collection is
entirely fluorocarbon PFOA and PFO free.
Style and comfort is essential and has long been a part of the J.Lindeberg
DNA, but as we move forward, an increased focus on sustainability is crucial,
says Lewty.
