Global golf marketing agency, Golf Marketing Services, (GMS), and Prosports International, the UAE’s largest and leading golf retailer with 31 stores and counting, have announced a full-service marketing communications partnership that will see GMS providing comprehensive marketing support to Prosports – enhancing digital brand awareness, customer engagement, and market presence across the region.
This dynamic collaboration marks a milestone in the fast-evolving golf market of the UAE which continues to gain momentum as the prominent hub for the sport in the region. The strategic partnership will see GMS deliver a suite of marketing services, including digital strategy, content creation, social media management, PR, and brand activation, aimed at further strengthening Prosports’ position as the premier golf retailer in the UAE.
Ara Nakhnikian, CEO of Prosports International, expressed his enthusiasm for the new partnership, highlighting the company’s legacy and vision for the future: “Having dedicated 30 years to Prosports International, I take immense pride in our journey as pioneers of the UAE’s golf retail industry,” he said.
“From a single store to a market-leading retail powerhouse, we have always been committed to delivering the best products and services to golfers in the region. This partnership with GMS marks an exciting new chapter, enabling us to combine decades of market leadership with marketing strategies from the industry best, to further elevate our profile across MENA.”
Ashley Ross, General Manager MENA & APAC for GMS, underscored the significance of the UAE’s golf market and the exciting opportunities ahead: “The UAE is home to one of the world’s most dynamic and rapidly growing golf markets, and Prosports International is a central part of this,” he commented.
“As the retail landscape evolves, golfers are looking for seamless, engaging, and personalised experiences – both in-store and online. We are excited to bring our expertise to this partnership and support Prosports in achieving its ambitious goals through innovative and impactful marketing strategies that will truly connect with the region’s passionate golfing community.”
With a reputation for delivering results-driven marketing in the golf industry, GMS’ client roster includes global golf brands, tournaments, and federations. The agency’s deep understanding of the industry ensures every client partnership has a measurable impact. Sam Elder, Co-CEO of GMS, commented: “We are delighted to partner with Prosports International, and further enhance our presence in the MENA region.
“By combining our marketing acumen with Prosports’ market-leading position, we look forward to creating meaningful engagement with golfers and showcasing Prosports’ unrivalled retail experience across the region. Our goal is to ensure that golfers – whether seasoned players or newcomers – see Prosports as the ultimate destination for golf equipment, apparel, and expertise.”
From junior development initiatives to elite-level performance, Prosports is committed to supporting the growth of the game while delivering an unparalleled shopping experience. Stuart Taylor, General Manager for Prosports International, reinforced the company’s commitment to excellence and the value GMS brings to this new phase of growth: “This is an incredibly exciting time for golf in the UAE and wider region as it continues to grow and attract new generations of players and fans,” he said.
“At Prosports International, we are committed to elevating the customer experience by providing golfers with the highest quality products and service they can expect anywhere in the world. Partnering with GMS allows us to enhance our brand presence and connect with our customers in new and exciting ways. With GMS’ proven track record in global golf marketing, we are confident that this collaboration will drive substantial growth and strengthen our market leadership.”
