Callaway believe the Chrome Tour X is the fastest and best golf ball family they have ever created. So much so, that they want you and your customers to take the #SpeedChallenge.
Many customers think that buying a shiny new driver is the key to unlocking extra distance and hitting it further. And sometimes a custom-fitted big stick can help with distance. However the key to finding more distance can be something as simple as switching out the customers golf ball.
Callaway has left no stone unturned in its quest to make its new Chrome Tour line up the fastest balls in golf. And while the Chrome Soft has been updated, this isn’t a Chrome Soft family of golf balls, it’s a new era where Chrome Tour leads the line.
Chrome Soft has been, and still is, an amazing golf ball. It feels soft, flies high, and spins low. But that’s not necessarily what it does at faster clubhead speeds. The new Chrome Tour and Chrome Tour X have been designed to compete directly with the most popular Tour-proven urethane covered golf balls in the game.
THE ALL-NEW CHROME LINE-UP
CHROME TOUR
Chrome Tour is a four-piece, urethane- covered ball designed for higher launch and lower spin. It provides exceptional speed, consistent flight, incredible spin, and greenside control.
The core is engineered for the optimised balance of long distance and soft feel. The aerodynamic package is built for consistently stable ball flights in any condition. Additionally, better players can aggressively go after shots from added spin through the bag, while the cover system provides outstanding control and Tour-level feel.
CHROME TOUR X
Chrome Tour X is a higher compression four-piece ball designed for the fastest clubhead speeds to generate distance and maximum greenside spin. It provides outstanding distance, workability, and spin so you can experience your
best performance from tee- to-green.
The core promotes maximum ball speed and distance, especially off the driver, while the Seamless Tour Aero cover design promotes consistently penetrating flight with enhanced workability for every club. Better players can also take advantage of the spin and workability X to hit precise iron and wedge shots.
CHROME SOFT
The latest model of the Chrome Soft is a lower compression, three-piece model that is designed to deliver Tour-quality performance for the aspirational golfer. It’s a softer, lower spin ball that flies straighter, but still offers plenty of spin around the greens.
All three models have an RRP of £55 for 12.
What makes them better
HYPER FAST SOFT CORE
A slow core means a slow golf ball. Callaway have done everything to make the core of the new Chrome balls not just fast, but Hyper Fast. Using a new polymer, as well as other new materials, Callaway’s ball design team has done everything they can to increase ball speed, without increasing the compression.
PRECISION TECHNOLOGY
Callaway has spent over $100 million in improving their golf ball facility in Chicopee, Massachusetts.
All the small improvements made in the golf ball production have allowed it to make a better ball and push the performance to its limits.
SEAMLESS TOUR AERODYNAMICS
If it wasn’t for the branding stamped on the side, most golf balls are indistinguishable from one another. Callaway is the clear exception to this rule with its trademark hexagonal dimples making a clear differentiator and have often been praised for its stability in the wind.
The new dimple pattern utilises both round and hexagonal dimples to maximise distance and stability for the entire flight of the golf ball. Each of the three golf balls has a unique dimple pattern to improve the performance of each ball model.
One area where Callaway’s merger with Topgolf has seen unexpected benefits is using it for golf ball design. A nine-camera Toptracer system helps Callaway track a ball for the entirety of its flight While it sounds crazy to golfers not at a tour level, that information has been used to improved stability in the last 50 yards of a drive. Where that shot ends can be the difference in making a cut or not for a tour player, so it’s vitally important. Seamless Tour Aerodynamics flights the ball on the trajectory golfers like to see.
When Callaway have tested golf balls that launch outside of tour preferred trajectories, they’ve found players manipulate their swings to get the ball launching how they like to see it, so it was important for Callaway to get the ball launching in the right windows so golfers don’t have to compromise their swings.
GREENSIDE CONTROL
A softer cover helps give the balls a softer feel. This helps create more spin, but also more consistent spin.
SEAMLESS COVER
Golf ball covers are made by fusing the two halves together. In some balls this is obvious in the design, and you can see a seam running around the golf ball. According to Callaway’s insight this can affect the performance of the golf ball. Other golf balls that feature a seamless design will trim and buff just the seam, but Callaway smooths the entire surface of the ball which, they believe, creates more consistent spin performance because they don’t have to compromise the dimple design of the ball. Even the paint has been improved on the latest version to create a smoother and more consistent surface. GR
The Callaway #SpeedChallenge
Show your customers the benefits of the new Chrome Tour and Chrome Tour X golf ball instead of just telling them.
Simply get your customers to hit the ball against their current ball or another premium ball and write down the best overall mile per hour speed and yardage gain result on one of the yardage game boards.
Share via your social channels using the #SpeedChallenge and make sure to tag at @CallawayGolfEU onto the post.
